welcome to sweet fuss

Long Beach's Destination for Exquisite Hair & Makeup


At Sweet Fuss, we're more than just a beauty studio. We're your allies in crafting unforgettable moments and impeccable styles. Located in the heart of Downtown Long Beach, our studio is a haven of luxury and artistry.

Prefer the comfort of your location? We've got you covered with our on-site services, bringing our professional expertise right to your doorstep.

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On-Location Services
Bringing Our Beauty Expertise to You

Experience the luxury of Sweet Fuss brought to your doorstep. Our expert stylists arrive equipped with a full professional hair and makeup kit, ready to provide a serene and indulgent styling experience at your chosen location.

Serving Southern California and beyond, we're committed to making your beauty dreams come true, anywhere in the world.

Personalized Hair & Makeup Design

Led by Alpha Borriboonratana, our team delivers bespoke hair and makeup that reflects your individuality.

Exclusive Services & Treatments

Our 12+ years of excellence and personal attention ensure a 5-star beauty experience that reflects our renowned reputation.

Sweet Touch Assistance

Our Sweet Touch Assistance ensures your look remains perfect throughout your event.

Feel Fabulous in Your Skin!

Sweet Fuss Services & Treatments

We will work closely with you to ensure you are nothing less than amazed at the final result. Let us fuss over you!

Meet Alpha Borriboonratana

Over a Decade of Transformative Beauty Journeys

Since 2008, Alpha Borriboonratana has been at the forefront of the beauty industry, pioneering Sweet Fuss Hair & Makeup Artistry.

With over 15 years of experience, Alpha has mastered the art of natural beauty enhancement, continually adapting to new trends while maintaining a timeless beauty approach.


More Than a Cosmetologist:
A Trusted Confidante

Alpha transcends mere technical skill, focusing on building rapport and understanding clients' needs, she creates a comforting experience that combines her expert styling with a reassuring, friend-like presence.

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Bridging Dreams and Reality

We meticulously tailor every aspect, from start to finish, ensuring clients' visions are realized and they look and feel exceptional at their events.

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5-Star Service with a Personal Touch

Sweet Fuss Assistance includes initial styling and touch-ups over a 6-hour span, ensuring you look flawless throughout and after the ceremony.

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A Legacy of Empowering Clients

Sweet Fuss stands out in the industry with its empowering ethos, dedicated to making clients feel fabulous in their skin and shining with confidence during their significant moments.

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Commercial Work

Here's a Glimpse of What We Do

who we've worked with


Sweet Fuss, led by Alpha, has caught the eye of more than just brides.

We're proud to have collaborated with notable commercial and fashion giants such as Boost Mobile, Gwynnie Bee, Verizon, Fantastic Sams, and Keurig. Our artistry extends beyond the studio, making waves in popular wedding and style platforms.

You've seen our work gracing the pages and digital spaces of Style Me Pretty, Trendy Bride, Green Wedding Shoes, Essence Magazine, and Magnolia Rouge, showcasing our versatility and flair in various beauty and style realms.


What People Say About Us

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Alpha Borriboonratana

Reflecting on my 15 incredible years in the beauty industry, I am deeply grateful for each client I have had the privilege to work with.

My approach is rooted in attentive listening and collaborative creativity, ensuring every client's vision of perfect hair and makeup becomes a reality.

Each day feels like a dream come true. Leading a fulfilling career in an industry I adore is a testament to the unwavering support of my family and the trust of my clients. Being part of my clients' significant life events is an honor I cherish deeply and never take for granted.

ceo / sweet fuss, llc
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Get in Touch

We'd love to hear from you!


195 E. 4th Street - Suite 14 Long Beach, CA 90802, USA




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Our Latest Updates

Our latest blog offers expert tips to ensure you look and feel stunning on your special day.