About Sweet Fuss

Beauty should feel like you.

Personal hair and makeup for weddings, events, photoshoots, and productions—created with thoughtful planning and a calm, attentive approach.

20+ Years Beauty expertise

Since 2008 Sweet Fuss

Long Beach Studio + on-location options

Meet Alpha

Experience that helps you feel at ease.

Alpha Borriboonratana founded Sweet Fuss on a simple belief: every look should feel personal, considered, and true to the person wearing it.

With more than 20 years of beauty expertise, she brings attentive artistry, thoughtful preparation, and a steady presence to each client experience.

Founder / Lead Artist

Our Approach

Your preferences, comfort, occasion, and the way you want to feel shape the direction.

Your hair and makeup are tailored to your features, style, setting, and camera needs.

Thoughtful preparation and clear coordination help the experience feel calm from the start.

Client Experiences

Clients remember more than the finished look. They describe feeling heard, cared for, and at ease.

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Find Your Next Step

Explore our services, or share the details of your wedding, event, or project. We'll help you find the right fit.